Groupon has been an extremely hot topic ever since it smashed sales records with its nationwide GAP deal that offered $50 dollars worth of GAP apparel for only $25 dollars. Their basic strategy consists in promising businesses a minimum number of customers in order to get discounts that wouldn´t be available otherwise. They depend on the collective buying power of their subscribers.
Based on the same logic, UNIQLO UK created "Lucky Counter". The website asks consumers to tweet products on a special website. The more tweets a product gets, the more discounted it will be in-store on September 9th, when the new UNIQLO website launches.
Items were discounted up to 50% of their original price.
It is a genius strategy that has set the bar for collective buying: encourage people to spread the word and advertise a product. In exchange buyers get a better deal.
0 comments:
Post a Comment