In the 1870's Telegraph Messenger Boys were very common in England. It costed six pennies to send 12 words and a half penny for every additional word. Today you can send less than 120 characters tweetagrams for free thanks to Orange.
The first thing you have to do is tweet your message adding #singingtweetagrams. The people from Orange will pick their favourites and send them straight to the studio. The selected tweets will be turned into beautiful little songs thanks to the talent of the Rockabellas.
This is a very nice strategy that brings to my mind the Old Spice concept that was a massive success some months ago. Even though it is a great strategy, it is not as impressive after having seen what Procter and Gamble created. In social media times, it is all about quick responses and creativity.
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