Starting Wednesday, there will be no more little monsters on facebook or twitter. Lady Gaga, Justin Timberlake and Usher are among stars signing off social media including in aid of singer Alicia Keys' charity.
The campaign Digital Life Sacrifice, which supports families affected by HIV/Aids in Africa and India, has asked them to kill their avatars until the charity raises $1 million dollars.
The commercials that will support the campaign will consist on images of the artists lying in coffins to represent their dead avatars. Everyone is invited to join the strategy
The idea is brilliant. Having such big names supporting the campaign will lead to a massive amount of donations. I believe thousands of people influenced by the artists will join. It will be interesting to see how much time it takes for them to raise the money. I predict it won't be more than 5 days.
Will you sacrifice your digital self in the name of Aids?
Inspiration from BBC
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