Advertising hispanic products in North America is not an easy task. Selling the attributes of Mexico after all the awful branding that the country has received lately, is even harder. Today I found this amazing campaign for Kahlua, a Mexican liquor made out of coffee, which makes a great job in portraying Mexican culture at its best.
Created by TBWA\Chiat\Day in New York and directed by Frederick Bond, the campaign features three 30-second television spots, shot in Veracruz, Mexico. It also features Ana de la Reguera, a prominent Mexican actress.
To read more about Mexican culture, watch the following video:
Kahlua 'Contemporary Mexican Culture' Research Film from Tubby Brother on Vimeo.
Inspiration from JeDblogk, Pfsk
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