Nike Grid: Street Running

Nike Grid from Fraser Davidson on Vimeo

Nike Grid is an experiential campaign created by AKQA taking place in London that is all about running. Street running actually.

The idea is to run from phone box to phone box, street by street across London to claim the most streets in just 24 hours. For each phone box “check in” you get points, and the more you run the more you get. Nike has also issued “badges” for speed, endurance and stamina over the event. Everything you do throughout the campaign is broadcasted on facebook, so your friends are able to post motivational comments while you are on it.

In my opinion it is a great initiative that makes running fun. The fact that there are points associated with the challenges makes it even more interesting. The fun theory seems to be the right answer for many brands these days!