On November 10th Ralph Lauren inaugurated two new stores. One in New York's Madison Avenue and another one in London's Bond street. To commemorate such events it created an impressive digital 4 dimension installation on the facades of both buildings on the opening night.
The brand prides itself to be a digital innovator. They created the first shoppable window which allows people to walk up to the store, touch the glass and use your credit card to shop and explore the collection any time of day. They also created the first ever shoppable fashion show.
Ralph Lauren is always looking for new ways to create a better shopping experience for its customers. It is also a brand with a great marketing team that has paved the way for such great ideas to flourish. This digital project has created great buzz online, and it is awe inspiring to the point of attracting new consumers to the brand which has positioned itself as the luxury american brand.
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