When you start working at a new agency you need to prove your worth more to yourself than to anybody else. You are hungry for opportunities and your brain is racing at unprecedented speed.
My first work experience in Canada was at MacLaren Momentum. One of the projects I had the opportunity to work at was a media event for the Dave Thomas Foundation for Adoption Canada. The final result of months of work was the "Red Balloon" project. It was called Red Balloon as a metaphor to the innocence of childhood. It finally came to life today.
There are currently more than 22,000 children available for adoption in Canada. Statistics show that last year Canadians have adopted 2,000 children internationally compared to fewer than 1,700 children from Canada. ¾ of Canadians approve of adoption as a family form, however adoption seems to take a backseat to other issues.
The Dave Thomas Foundation for Adoption was created with the vision that every child deserves a permanent home and a loving family. Dave Thomas, founder of Wendy’s restaurants, was adopted when he was a child and decided to help children in North America find a family.
Adoption events usually center on the sadness of children that are alone in the World. This event focused on the happiness of bringing families together.
The event consisted on pictures of families with adopted children taken by professional photographers. Each picture highlighted the beauty of every child. In the center of the venue there was an empty frame that symbolized the children that are waiting to find a family.
The families that were photographed were present at the event. The children kept playing with the balloons filling the Enoch Turner Schoolhouse with joy.
The venue was very well chosen considering that it is one of the first schools of the former City of York.
The event was very touching. Mini square meat hamburgers were a nice complement for the event.
I am not working at MacLaren Momentum anymore, but I consider the experience worth sharing.
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