These funny codes whose name means Completely Automated Public Turing test to tell Computers and Humans Apart, tend to be painful.
Solve media found a brilliant way to turn the bad experience into a perfect space for branding. By asking people to write well known taglines instead of words that make no sense at all, they are able to focus the audiences attention at the same time they advertise the brand.
Do you think this will become the new cool place to advertise your brand online? I do believe there is a lot of place for cool things to be done by advertisers by playing with the ¨prove you are human¨ concept.
Solve Media from Solve Media on Vimeo.
