Case Study 2010 from John St. on Vimeo.
Have you heard about John St agency? Not many people had, until some weeks ago a video they created as mockery of the advertising industry went viral. The video is called 'Pink Pony'. It was created for the Canadian Strategy Magazine 2010 gala event as 'internal' entertainment. It was posted on the web, and it didn't take long for people to start spreading it.
All it is is a typical birthday party with a pink pony as seen through the eyes of a marketer. By using statistics, over-used phrases ("we created a birthday movement") and the right edition, they created a case study that shows how marketers tend to mold information to show their grandeur.
Ideas are everywhere, all that marketers and advertisers do is join the dots. There is less magic and more logic in the idea creation than what we sometimes believe there is. Humility is a great virtue.
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