The most interactive night in history

Who hasn't fantasized about being invited to the Oscars? The red carpet, the glamour, the stars and the excitement. Well, this year you are e-nvited. 

The 2011 Oscar coverage by ABC will have more cameras on-site than ever before, providing a personalized experience to each viewer. The audience will be part of even the most private moments of the ceremony by going to the Oscar.com website during the event.  

The website is divided into 3 basic tabs. The first one is the 'nominations' tab where the Nomination Ceremony was streamed live today. The second tab is the 'red carpet' tab where the viewers will be able to chose between the different camera perspectives in order to see everything that's happening on the red carpet.  The third tab is the 'awards show' tab where viewers will see the Oscar winners right after they receive their awards. A live tweet feed will be always present throughout the different tabs.

It is a great strategy that will create a lot of buzz before and after the big day. Finally the transmission of massive events like these are becoming more and more social. Brands and communication companies are becoming aware of the importance of new media for keeping the audience engaged.

To get invited to this great event, click here.

Inspired by FastCompany.com