The holiday season tends to be a nightmare for many travellers. Snow storms and oversold flights are the norm. But worst of all are those flights that take place on the most important day: the 24th of December.
Spanair understands that. This year, travellers to Las Palmas, Spain received an amazing surprise. While they were waiting for their bags at the luggage belt, they saw various wrapped gifts appear with each of their names on them.
At first they didn't really understand what was going on. But curiosity soon took over and they opened the gifts excitedly. For the kids, there were teddy bears, candy bars and toys. For the adults there were hats, creams and perfumes. Each of the personalized gifts was a an unexpected surprise that reminded them that Spainair is "La de todos" which means, "Everyone's airline".
The strategy was carefully planned by Spanair's agency Shackleton. It is an inexpensive way of advertising the brand, creating good will and generating an unforgettable moment for those who where there.
Inspiration from Advertising Age
2 comments:
I liked the idea, it will erase the bitter memories of long waits for flights due to bad weather conditions, good way to attract & convince people.
Great Post Danie! An excellent example of Brand Journalism.
Post a Comment