The 24h of Tremblant is a charity event that takes place in Canada the first week of December. Participants are asked to create a team and ski for 24 hours straight. Through text messages people at the event and from all over Canada can donate money to benefit the lives of sick children. The event is full of music and events, but when the night comes, everyone goes to their warm beds and leave the skiers finish their 24h skiing task on their own. To encourage them in those long hours, Volkswagen created a recording with the encouraging voices of the children who are benefiting from the money raised.
Huge amounts of money are spent in building marketing campaigns every day. In an ideal world, more money would be used to support causes like this one.
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