Ken and Barbie are back together

In 2004, after 43 years of a heated romance, Barbie and Ken felt it was time to spend some quality time apart. But don't worry, the story is not over. On the 14th of February after a very romantic encounter that took place at Union Station in Toronto they realized they were meant for each other.
The efforts to win Barbie's heart back began when Ken stumbled on Barbie's Match.com profile:

The campaign centered around barbieandken.com, where users could vote on whether Barbie should “take Ken back” or not. The message was quickly spread through Facebook, Foursquare and Twitter.

There was a great integration with brands that have been part of Barbie's marketing strategy before. Apart from talking about Ken's romantic efforts, some of his tweets reference his recent reads in Men's Health and Esquire.  Across both social media profiles, the story line stayed cohesive throughout all the campaign. It all comes just in time for the introduction to the market of the "Sweet Talkin' Ken doll" that is said to be "the ultimate boyfriend for every occasion"

Image from Mashable.com

The campaign also took place offline stunts. Ken was spotted at Magnolia’s Bakery designing a special treat just for Barbie. The special cupcake was available for purchase throughout Valentine’s Day.

Ken not only bought billboards in New York and Los Angeles. He was also interviewed on ETalk Canada. There was even a web series called Genuine Ken, where eight “Ken-testants” competed for the title of “The Great American Boyfriend.”

Anyway, I believe the decision of getting back together could be related to Ken's 50 year crisis. We all know how men go a bit crazy at that age, and want to feel like they have control over their lives.

Inspiration by Mashable.com