Mark Zuckerberg's Beast: 75% fluff, 25% dog

Mark Zucherberg recently adopted a puppy. His name is Beast, and he is already the most popular dog in Facebook. For normal people, getting a dog simply means getting a dog, but for Facebook's CEO it's more of a PR move. The blogosphere went crazy for the news. Most journalists, despite their expensive journalism degrees found themselves covering up this 'important' news. Even animal groups such as Animal Rescue Corps (ARC) congratulated Mark and Priscilla - his longtime girlfriend-  on the new addition to their family.

Beast frequently posts Facebook updates about his new life in Palo Alto. Many of his pictures include Mark and Priscilla at their sweetest.

After all the bad reputation that Mark Zuckerberg got after The Facebook movie, which made him look cold, ambitious and heartless this move is a breath of fresh air.

Facebook's CEO doesn't like to be the focus of attention. He has proven not to be a great public speaker. That is what makes the 'new dog gone public' move genius. The attention is set on the cute dog while his personal brand goes through an unconscious makeover in the mind of the 46,000 people that follow Beast's life and those who read about it on the news.

This is a genius example of propaganda that is already influencing the audience in a very emotional level. Mark Zuckerberg is human!