The decade we just left behind us was centered on building on the social layer. Communities such as Facebook and Twitter emerged as a way to help us connect in unimaginable ways. The decade ahead of us is all about using those networks to have fun.
Initially brands tried to engage their consumers and drive loyalty through reward programs. In reality those are proto-games. They play on the same basics yet lack the fun element.
Today, gamification has matured as a key instrument. As brands and individuals look for ways to increase their influence, gaming as a social connector is becoming central. But reversely games need to be sharable to be relevant. We move from hard currency to an experience currency
For gamification to work, brands need to be able to differentiate when is it relevant, and when is it is simply a tactic that doesn't make a difference for the brand. In the following video, Gabe Zichermann explains in more detail how a well built gamification brand strategy can make a difference for your brand.
Inspiration from: Mesh conference 2011
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