When it comes to transforming a brand into an icon, passion is the secret ingredient. As much as a well thought trough strategy and a good product are also a must, only passion will make the transition possible. The tricky thing about passion is that it can't be bought. It can only be innately felt, or transmitted by true leaders who have a gift to make people believe what they believe.
It's hard to find leaders within organizations, because they are an endangered species. When one of those strange characters touches a brand, their legacy can be felt for generations and generations even after they are gone.
Some of them are silent legends, while others have names that forever stick to the brand they represent.
Think of Walt Disney, Steve Jobs, Oprah, J.K Rowling or Richard Branson.Their names are icons by themselves. Each and every one of them understands the core brand they've built or represent.
Even if you consider you are are not in a key position of power within your organization, try to find what Simon Sinek calls the 'Why' behind what you are doing (see video below) and most importantly transmit it to your peers. You might be surprised of what you can achieve. If you are not able to find out why you are doing what you are doing, it's never to late to move on.
"There are leaders, and those who lead. Those who lead inspire us. We follow those who lead not for them, but for ourselves"-Simon Sinek
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